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Morocco's CFG Bank Taps Kony to Help it Differentiate in a Rapidly Evolving Marketplace
Seeking to Stand Out
When Morocco's CFG Bank obtained its commercial license in 2012, freeing it to evolve from an investment bank into a retail commercial bank, it had already begun to embrace the digital tools that today's Moroccan consumers crave. Stepping into the retail commercial world didn't just accelerate CFG Bank's digital transformation; it spurred the bank to push the envelope.
“In order to succeed, we had to be unique,” said Driss Benchafai, general manager and one of the bank’s three co-CEOs. “We couldn’t do or offer the same thing, otherwise we weren’t going to have any clients.”
As it embarked on its commercial journey, CFG’s leaders knew that many Moroccan consumers, particularly affluent young adults, wanted more of the self-service capabilities that have come to characterize modern banking.
