When Morocco’s CFG Bank obtained its commercial license in 2012, freeing it to evolve from an investment bank into a retail commercial bank, it had already begun to embrace the digital tools that today’s Moroccan consumers crave. Stepping into the retail commercial world didn’t just accelerate CFG Bank’s digital transformation; it spurred the bank to push the envelope.
“In order to succeed, we had to be unique,” said Driss Benchafai, general manager and one of the bank’s three co-CEOs. “We couldn’t do or offer the same thing, otherwise we weren’t going to have any clients.”
“When we talk about innovation and powerful tools – We had to look for a partner capable of bringing innovation and high quality service”Zouhair Boulmane CFG Bank’s CIO
“In order to succeed, we had to be unique.”Driss Benchafai CFG Bank’s General Manager
“We built a partnership with Kony that allows us to continue with our digital evolution and to accelerate it by placing mobile at the core of our digital strategy.”Moulhim Aouad CFG Bank’s Executive Director, Retail Banking
“We are intensifying our collaboration and I am sure our partnership will last for many years.”Zouhair Boulmane CFG Bank’s CIO